Antler Academy resources

When you think about a startup, the words that come to mind are words like “potential,” “growth,” “opportunity,” and “ambition.” Startup founders have latched on to an idea that can change the world… but first they need to get their business accelerating, and to achieve their ambitions, they need to do it quickly.

Navigating equity splits with co-founders can be tricky. Here's expert advice from Bryant Galindo, a Founder, Mediator and Coach on how to do this fairly.

Defining your revenue model is one of the most important decisions for startup founders.

Ask most people involved in startup culture, and you would find that the consensus is that you’re going to be far better off finding a co-founder or founding team for your startup than trying to go it yourself.

Having a great idea will only take you so far on your startup journey. At the very earliest stages you’re also going to need to have some way to articulate the vision and galvanize investors and partners behind your idea. This is where the pre-seed pitch deck comes in, as a way of visualizing the idea behind the startup and focus people’s attention on why it is important.

In recent years, entrepreneurs have been able to find funding earlier in the startup process. It was not long ago that pre-seed funding was a rarity indeed. Even when a startup founder was able to secure it, it was usually a “friends and family” arrangement, with a parent or sibling chipping in to help kick things along, as much as a favor as anything else.

Metrics for pre-product and pre-revenue startups are often overlooked. We share what founders need to know when it comes measuring your startup, from day zero.

Vision and mission statements are a way of defining your company’s purpose, goals, and brand. Unlike “hard,” tangible value drivers (e.g., your coding team and financial assets) or “soft” drivers (e.g., a marketing strategy and management team), these statements are an intangible driver of value for any business. These intangibles are difficult to quantify and often seem to be driven by feeling rather than anything substantiated.

The MVP is how a startup really announces itself to the world. It’s the first look most people will get at the startup’s big idea and how it’s solving customer problems. It’s often very raw. Typically, you’ll find that the MVP is hardly recognisable compared to the product that you know and love today.

You’ve had an amazing product idea for a startup. You’re certain your idea is a game-changer you are ready to put your head down and start building. Wouldn’t it be nice if you could know, with confidence, that you weren’t the only one that thinks it’s a great idea? That what you’re about to build has a market that’s ready and waiting to buy your product.

Many entrepreneurs have incredible visions, but converting that vision into a successful startup often relies on finding the right co-founder, or co-founders. For one thing early-stage investors will look at your team before your idea, and secondly, co-founder(s) will be invaluable as a complement and contrast to your own skill sets as you start to build the business.

A trade mark is a vital tool in protecting your business and building your brand. It can bring value to your business, protect your products from competitors and help create a brand that customers are loyal to.