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AI is rapidly changing every aspect of revenue teams. This is not just about automation; it’s about redefining how sales works from the ground up.
An analysis of the Antler portfolio suggests that companies integrating sustainability tend to achieve stronger market traction, secure higher valuations, and attract greater external funding.
In the competitive world of startups, understanding your market isn’t just important—it’s everything. The gap between a game-changing venture and a struggling business often comes down to knowing your Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). Nail these numbers, and you’ll attract investors, seize opportunities, and carve out your place in the market before the competition does.
