Auric
AI-powered Mood as a Service with connected aromas
Summary
Last round
Antler Round
Antler Round
Industry
Health and BioTech
Company description
Auric creates the AromaSphere, an intelligent IoT diffuser that uses scent as a proven tool for mood enhancement and well-being. The AromaSphere personalises essential oil blends and seamlessly integrates with smart lighting, audio systems, and health biometrics from wearables to craft immersive home and work environments tailored to your mood. Driven by a hardware-enabled recurring business model, Auric is redefining wellness through the power of connected aromas.
Company highlights
Global Recognition: Represented Australia as a semi-finalist at the Entrepreneurship World Cup 2024 in Riyadh. Nominated for HealthTech Startup of the Year in the regional round of the 2025 Global Startup Awards.
Product Development: Launched BETA testing for the AromaSphere, our Connected IoT Aromas technology in February 2025. We have 25 units in the hands of customers for three months on our Auric Scent Cloud.
Strategic Partnerships: Signed a B2B contract with Telstra for connected aromas for a rollout of 280 retail stores. Featured on The Block (airing August 2025), aligning our official product launch with a high-visibility marketing platform.
Recognition at Home: Named Australian Early Stage Startup of the Year 2024, validating our innovation and growth potential.
Revenue & Sales Pipeline: July - December 2024: Total $79,500 - Forecast $1.2M
1. D2C Early Bird AromaSphere Sales: Units Sold: 101 Generated: $30,000 AUD ($19,500 USD)
2. B2B Sales: Generated: $49,500 AUD ($32,000 USD)
